Sales Incentives Programs

Incentive programs are a business marketing tool that stimulates participants to stretch and achieve goals.

Whether you want to motivate your sales team, your customers, or your management team, Beatty Group can customize a program for you.

What’s an incentive program?

It‘s a rewards-based strategy we can help you create and implement, to motivate your team to accomplish a goal. The goal of your incentive program can be anything; drive sales, improve worker safety, contain costs, up quality control. When your team achieves a goal, they get a reward. Not just any reward: we design the incentives to match your participants’ lifestyle and demographics, so they’re powerfully motivated to make your goal their own.

Let’s imagine

For example, how about a private dinner among the race cars at the Musée de l’Automobile in Monte Carlo? (We like to get creative.) For merchandise programs, the reward could be anything from electronics to apparel. We’ll help you choose the prizes that would mean the most to your team.

You get a strategy tailored to your needs.

Your incentive program is flexible, and we work with you to make sure it hits the mark. We’ll help you identify your objectives, set up rules that lead to success, and design a rewards structure that will mean something personally to your team.

Let it pay for itself.

We’ll plan your incentive program so the cost of rewards is off set by the incremental jump in profit your winners create through increased sales, or decreased costs. Also, with Beatty Group, pricing on the program itself is transparent.

It’s about return on investment, and it matters.

Our Process

A good incentive program brings value to your brand, motivates your employees and inspires your customers.

Define your goals

Objectives aren’t achievable until they’re clear as glass. We can help you put a finger on what’s important to you.

Know your team

For a program to mean something to its participants, it has to touch on what matters to them. We look at your team’s lifestyle and demographics and design rewards that match.

Create incentives

Rewards can come in two shapes, travel or prizes:

Travel should be something unforgettable, which the winners could never do on their own. A cocktail party on Sugar Loaf Mountain over the lights of Rio de Janeiro at dusk, for example. (We love coming up with things like this.)
Prizes could mean merchandise, gift certificates or debit cards; value can range from five dollars up to thousands.

Set rules

Rules should be simple, fair, achievable (with a stretch) and related to your goals. Beyond that, the structure can take any shape:

Set a fixed time period, or make it ongoing.
Let participants earn a reward in one big push, or build points over time.
Let them earn it individually, or by pulling together as a group.

Build excitement

People don’t jump at something just because you tell them to. You need a communications strategy. We’ll design you an awards catalog, customize a debit card with your logo, announce your trip to Costa Rica by giving away bottles of select local salsa, or promote your trip to Tucson with an Old West newspaper complete with photos of company personnel. (The “wanted” signs are your call.)

Deliver the prize

If the reward is travel, we can create something absolutely amazing and handle every last detail. (Visit our Gallery to catch a glimpse of what that might look like.) If the reward is merchandise, we can organize that for you too.